About

Hi! I’m Amber-Lynn Watson, the owner and planner behind Small Town Moments, a wedding and event planning business serving Western Massachusetts and the surrounding Connecticut area.

If there’s one thing you should know about me, it’s that I genuinely love figuring out how all the pieces of an event are supposed to come together.

The timeline. The vendors. The little details. The things you forgot about. The things you didn’t even know you needed to think about yet.

Small Town Moments grew out of my own experiences planning our wedding, our Jack and Jill, and a fundraising event for the American Heart Association in memory of my cousin who passed. I learned pretty quickly that planning an event is a lot more than picking pretty details and making a checklist. There are a lot of moving pieces, and when they aren’t connected, things can get complicated really quickly.

Since starting Small Town Moments, I’ve had the opportunity to work on weddings, bridal showers, nonprofit events, and other celebrations throughout Western Massachusetts and Connecticut. One of my favorite things about this work is that no two events are really the same.

Some couples want the traditional ceremony, first dance, parent dances, and formal reception they’ve pictured forever.

Others want food trucks, lawn games, a unique guestbook, a family horse, family traditions, a tractor, tandem bikes, or something completely unexpected.

Some people want a little bit of everything.

I love all of it.

I love traditional weddings. I love the weird little ideas that make an event completely yours. And I love when someone says, “Okay, this might sound crazy, but what if we…?”

Because there really isn’t one right way to celebrate.

Your wedding or event should be about what you want. Not what your aunt thinks you should do. Not what your friend did at their wedding. Not what a Pinterest checklist says you’re supposed to have.

You get to decide.

My job isn’t to plan my version of your wedding or event. My job is to listen to what matters to you, take all those ideas, traditions, and “wouldn’t it be cool if…” moments, and help figure out how to make them actually work.

And if you have no idea where to start?

That’s okay, too.

You shouldn’t have to know how to plan a wedding or event before hiring someone to help you plan one.

I actually love teaching my clients how all of this works. I’ll help you understand what needs to happen, when it needs to happen, what questions you should be asking, and how all of your vendors fit into the bigger picture.

Because your photographer has their job. Your DJ has theirs. Your caterer, florist, venue, rental company, hair and makeup team, transportation, and everyone else all have their own pieces.

But those pieces still have to work together.

That’s where I come in.

I’m the person looking at the whole picture and asking, “Okay, how are we going to make all of this work together?”

And I don’t think you should have to figure that out by yourself.

I also don’t believe you should have to pay for a bunch of things you don’t need just because that’s how a planning package is set up. Every wedding and event is different, so I offer personalized planning and coordination based on what actually makes sense for you. You can choose the base service that fits your plans, and if you need more help later, we can add it.

Your plans can change. Your needs can change. That’s normal.

What shouldn’t have to change is your ability to actually enjoy the celebration you worked so hard to plan.

Because I don’t want you standing in the corner at your own wedding checking the timeline.

I don’t want you tracking down the DJ.

I don’t want you wondering whether the caterer knows where to go.

I want you on the dance floor.

I want you laughing with your friends.

I want you hugging the people who came to celebrate with you.

I want you to look around at some point during the day and think, “This is exactly what we wanted.”

That’s why I started Small Town Moments.

Not to plan events my way.

Not to tell you what you’re supposed to do.

To help you plan your wedding or event, handle the logistics behind the scenes, and give you the chance to actually be present for it.

That’s what “Enjoy your day- not just plan it” means to me.

So, if you’re sitting there with a million ideas, a half-finished checklist, or absolutely no idea where to start, let’s talk.

Tell me what you’re planning, what you’re excited about, what you’re worried about, or even the completely random idea you aren’t sure is possible yet.

We’ll figure it out from there.

Book your free consultation, and let’s talk about your wedding or event!